AI Insights · Timothy · July 2023
Top 5 Ultracasual Games in Europe, Q2 2023 Performance
Discover the performance trends of the top 5 ultracasual games on a unified platform in Europe during Q2 2023, including downloads, revenue, and active users.
In the second quarter of 2023, the ultracasual games market in Europe saw notable activity across the top 5 applications on both iOS and Android platforms. Here's a closer look at the performance of these leading titles.
Diamond Painting ASMR Coloring by Crazy Labs experienced a stable weekly revenue, fluctuating around $1.5K to $1.9K, peaking at approximately $1.9K in the last week of June. Weekly downloads saw a significant drop mid-quarter, reaching a low of around 13K in early June before recovering to over 22K in late June. Active users showed a decline from 84K at the end of March to around 52K by the end of June, with a slight increase in the final week.
Draw it by Kwalee Ltd maintained a consistent weekly revenue, averaging around $1.2K to $1.5K. Downloads were strong, with a peak of nearly 91K in early April and a steady performance around 70K to 77K towards the end of June. Active users ranged from 160K to 211K, with notable peaks in late May and late June.
Slime it: Slime Game Simulator from Slime4Fun saw a varied revenue stream, starting at $3K in late March, dipping to around $900 in April, and rising again to $1.9K in the last week of June. Downloads remained low, with the highest being 200 in early April. Active users steadily declined from around 17K in late March to 13K by the end of June.
Fill The Fridge! by Rollic Games showed an upward trend in weekly revenue, peaking at over $2.1K in the last week of June. The app had strong weekly downloads, consistently above 120K, reaching a high of 168K in the final week of June. Active users saw a substantial increase from 371K at the end of March to over 521K by the end of June.
Dot to Dot: Connect the Dots by Dot to Dot s.r.o. had steady revenue, averaging around $900 to $1K weekly. Downloads showed a significant drop from 40K in late March to around 12K in late June. Active users also decreased from 66K at the end of March to about 24K by the end of June.
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